Why Are My Emails Going to Spam?

If recipients are finding your emails in their spam or junk folder, there are several possible causes. The good news is most of them are fixable. Here's what to check.

Common Reasons Emails Go to Spam

• Missing or broken SPF record - without SPF, receiving servers can't verify your mail is legitimate.
• DKIM not configured - no DKIM signature means your email lacks a key authentication signal.
• No DMARC record - DMARC helps build sender reputation and protects against spoofing.
• Sending from a blacklisted IP - check mxtoolbox.com/blacklists to see if your server's IP is flagged.
• Spam-trigger words in your content - phrases like "free money," excessive caps, or too many links can trigger filters.
• Low sender reputation - sending to a lot of invalid addresses or having high bounce rates hurts your reputation.
• HTML-only emails with no plain text - include a plain text version when possible.
• Recipient's spam filter settings - sometimes it's on the recipient's end, not yours.

Quick Fixes to Try

1. Set up or verify your SPF, DKIM, and DMARC records in cPanel under Email Deliverability.
2. Test your email score at mail-tester.com before sending.
3. Ask recipients to mark your emails as Not Spam and add you to their contacts.
4. Clean up your email list to remove bounced or invalid addresses.

If you're still having trouble, contact our support team and we'll help diagnose the issue.