How to Improve Your Email Deliverability

Email deliverability is the likelihood that your emails actually reach the recipient's inbox. Here are the most effective steps you can take to improve it.

1. Authenticate Your Email

• Set up SPF to authorise your mail servers.
• Enable DKIM in cPanel under Email Deliverability.
• Add a DMARC record to manage authentication failures.

2. Keep Your Sending Reputation Clean

• Only send to people who have opted in to receive your emails.
• Remove invalid, bounced, or unsubscribed addresses from your list regularly.
• Avoid sudden large sending spikes - ramp up volume gradually.

3. Write Good Emails

• Avoid spam trigger words and excessive punctuation.
• Use a clear, descriptive subject line.
• Balance images with text - don't send image-only emails.
• Include a plain-text version alongside HTML content.
• Always include an unsubscribe link for marketing emails.

4. Monitor and Test

• Test your email score at mail-tester.com before sending campaigns.
• Check your domain's blacklist status at mxtoolbox.com/blacklists.
• Review bounce and complaint reports if you use a mailing service.

5. Use a Consistent From Address

Sending from the same address over time builds reputation. Avoid switching domains or from-addresses frequently. For any deliverability issues, contact our support team.