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#casl

3 articles found

Email Marketing for Canadian Small Businesses: A Practical Starter Guide
Small Business

Email Marketing for Canadian Small Businesses: A Practical Starter Guide

Social media reach is declining, paid ads are expensive, and SEO takes months. Email marketing, done right, consistently outperforms every other channel - and it is yours to keep. Here is how Canadian small businesses get started.

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CASL Explained: The Email Marketing Law Every Canadian Business Must Follow
Small Business

CASL Explained: The Email Marketing Law Every Canadian Business Must Follow

CASL has been law since 2014 and the penalties are serious. If you send commercial emails to Canadians, here is what you need to know and do.

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Email Newsletter vs Blog: Which Should Your Business Focus On?
Small Business

Email Newsletter vs Blog: Which Should Your Business Focus On?

The blog vs newsletter debate misses the point. These tools work together. But understanding what each does best will help you prioritise where to start.

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